In 2025 Atlanta has emerged as a vibrant hub for aspiring models with real opportunities that rival hotspots like LA and NYC. With an entertainment community that has a commitment to diversity, the city presents an encouraging landscape for talent at all levels.

A Thriving Production Scene – ATL

Atlanta’s allure lies in its burgeoning production scene. Major players like Tyler Perry Studios and Netflix have made the city a key location for their projects. According to Perry, “Atlanta is not just a city; it’s a cultural phenomenon that’s redefining entertainment.” Productions such as the acclaimed series “Stranger Things,” “Ozark,” and “The Walking Dead” have chosen Atlanta for its diverse locations and skilled workforce. In 2021 alone, Georgia’s film industry generated an astonishing $4 billion in direct spending, as reported by the Georgia Film Office. This growth signals a robust market for aspiring talent, creating numerous casting opportunities throughout the year.

Real Diversity

One of Atlanta’s standout features is its commitment to diversity. The city celebrates talent of all looks and backgrounds, providing a more inclusive environment compared to markets like Miami and Los Angeles, which have traditionally favored a more uniform aesthetic. According to Wendy O’Brien, a prominent casting director based in Atlanta, “We’re looking for real people who reflect the richness of our society.” This embrace of diversity not only enhances the authenticity of productions but also ensures that a wider range of talent has the chance to shine.

Diversity modeling is especially relevant in today’s advertising landscape, where brands are increasingly seeking to connect with a broader audience. As Diversity in Advertising reports, campaigns featuring diverse talent perform better, resonate more with consumers, and reflect societal changes. This shift indicates that Atlanta is not just a place for aspiring talent; it is a city that acknowledges and values the varied narratives that different models and actors bring to the table.

Safety and Legitimacy

While opportunities abound, it’s crucial for aspiring models to prioritize their safety and verify the legitimacy of any casting calls. Unfortunately, the rise of the gig economy has also led to an increase in scams targeting inexperienced talent. Models should be wary of opportunities that require expensive photography. Casting director J.C. Cantu emphasizes, “If it sounds too good to be true, it probably is. Always do your homework.” Checking reviews and researching any opportunity can help avoid potential pitfalls.

To ensure their safety, models should use reputable platforms and agencies that have established credibility in the industry. Organizations like SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) provide guidelines and resources for talent to navigate the industry safely.

Accessing Opportunities

To navigate the dynamic landscape of Atlanta’s modeling and acting scene, platforms like Latitude Talent have become indispensable. Latitude is known for its user-friendly interface and comprehensive database of casting calls, making it easier for aspiring models and actors to find opportunities tailored to their unique skills. With hundreds of 5-star reviews from real latitude talent clients, they have established itself as a trusted resource for talent seeking to break into the industry.

A Supportive Community

Organizations like Women in Film & Television Atlanta provide mentorship and support to female talent, further fostering a collaborative environment.

Also, Atlanta’s affordable cost of living compared to other major cities allows aspiring actors and models to invest in their careers without the financial strain often experienced in places like Los Angeles. This financial flexibility can make a significant difference for those starting out.

Ready to Model in the ATL?

Atlanta is not just a backdrop for entertainment; it’s a launching pad for new talent.

As the entertainment landscape continues to evolve, Atlanta stands at the forefront, offering opportunities that are as diverse as the talent itself. For new models, the city provides not just a place to pursue their dreams, but a community that embraces their individuality.